Unlike other live-action and cartoon productions of Spider-Man, this version of the web-slinging hero did not speak out loud, instead communicating only with word balloons (having a similar role to Clarabell the Clown of Howdy Doody), in order to encourage young viewers to practice their reading skills because he was drawn without a mouth. In many of these sketches, in keeping with Stan Lee’s writing style, viewers were addressed as "true believers". The cast of The Electric Company played the roles of the various characters in each story, with another serving as narrator. Stories involved the masked superhero foiling mischievous characters who were involved in petty criminal activities, although sometimes the crooks would commit more serious crimes such as assault or larceny.
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